Tokuyama <> DoGoodMedia
video storytelling proposal
Overview:
Tokuyama is more than a dental brand that sells omnichroma. It’s a company, as you’ve stated, innovating tomorrow's dentistry by helping dentists change their patience’s smiles and lives all at once.
Our goal is to translate that story into emotionally resonant, high-performing video content that builds trust and authority within the dental community: to increase brand awareness, but also in the hopes to increase omnichroma sales and email sign ups.
With over 2.5 billion views generated and millions in attributed sales across global creator campaigns, my approach focuses exclusively on video, not static posts, because video storytelling converts attention into lasting brand loyalty.
who am I?
Hi my name is Jonathan Gaurano & here are a few brands my team has worked on:
what you’ll receive
1. 4 Short-Form Video Stories Per Month
30–60 second videos (Reels, TikToks, YouTube Shorts) based on series of frameworks (at your approval)
Designed for both dentists and patients to share
Each piece optimized for platform trends & authentic storytelling
Example -> click here (a working concept)
2. 4 Photo Carousal Posts Per Month
Highlighting work done by dentists who use Tokuyama products… and the dentists themselves.
3. One Hero “Dentist Story” Episode Per Month
Mini-doc style video showcasing a Tokuyama partner dentist
Focus on human connection, transformation, and why Tokuyama materials matter
Includes script, shoot, and post-production
Example -> click here (1.3 million views. 200k likes)
4. Strategy & Creative Development
Monthly content strategy call to plan stories and video formats
Concept ideation, script writing, and pre-production outlines
Guidance on storytelling arcs, tone, and emotional framing
Example -> click here (16 tabs of strategy calls)
4. Optimization & Reporting
Hook, retention, and performance analysis
Strategic iteration based on monthly analytics
how we’ll get this done
1. First Week: Pre-Production
Receive Tokuyama products to create concepts
Connect with Tokuyama partnered dentists to schedule possible hero videos.
Share content calendar and filming
2. Second Week: Production
Begin filming concepts
3. Third Week: a mix of both production & post…
videos begin rolling out in conjunction with content calendar
4. Fourth & Fifth Week: videos roll out
videos should being rolling out consistently
investment
$5,000 per month ($1,000 deposit)
(Minimum 2-month engagement)
(the first month is 5 weeks…
then the proceeding months
continues as follows)
Includes:
Filming, editing, and creative direction
Storyboarding & copywriting
Monthly strategy & analytics
Usage rights across all Tokuyama channels
Thank you!!
Can’t to work together!
contact: jonathan@dogoodmedia.co
full profile: dogoodmedia.co