Tokuyama <> DoGoodMedia

video storytelling proposal

Proposal B:

Tokuyama is more than a dental materials company. It’s a brand shaping the future of dentistry: helping clinicians transform patients’ smiles, confidence, and lives through innovation like Omnichroma.

Our goal is to translate that mission into emotionally resonant, high-performing video storytelling that builds trust and authority, through education, for dentists within their dental communities.

Of course, doing this while supporting Omnichroma adoption, email growth, and long-term brand equity.

With 2.5B+ organic views generated and millions in attributed sales across creator-led campaigns, my approach focuses exclusively on video, because video doesn’t just earn attention…it builds belief.

who am I?

HI! My name is Jonathan Gaurano and creative director of DoGoodMedia. My team and I specialize in story-first short-form video for brands that want more than impressions.

We are here to build shareable and educational narratives dentists actually want to pass along with other dentists.

what you’ll receive

1. 2 Short-Form Video Stories Per Month

  • 30–60s videos (Reels, TikTok, YouTube Shorts)

  • Built from approved storytelling frameworks

  • Designed for dentists to repost

  • Mix of education, product clarity, and real clinician perspective

  • Optimized for platform trends & retention

  • Example -> click here (a working concept)

2. Weekly Strategy & Creative Development Calls

  • 1x weekly working session (1.5 hours)

  • Ideation, scripting, and pre-production alignment

  • Transparent collaboration and education

  • 6 total hours of 1:1 creative strategy per month

  • Example -> click here (16 tabs of strategy calls)

3. Optimized Photo Carousel Strategy (2/Month)

  • Refinement of: “Clinician of the Month” Composite / product visuals Improved narrative flow, captions, and CTA framing

4. Optimization & Reporting

  • Hook, retention, and performance analysis

  • Strategic iteration based on monthly analytics

how we’ll get this done

1. First Week: Pre-Production

  • Receive Tokuyama products to create concepts

  • Connect with Tokuyama partnered dentists to schedule possible hero videos.

  • Share content calendar and filming

2. Second Week: Production

  • Begin filming concepts

3. Third Week: a mix of both production & post…

  • videos and posts begin rolling out in conjunction with content calendar

4. Fourth & Fifth Week: videos roll out

  • videos should being rolling out consistently

investment

$5,000/month

  1. $2,500 deposit

  2. Minimum 3-month commitment

    • the first month is 5 weeks… then the proceeding continues as 4 weeks.

  3. Invoiced at the end of every month.

Thank you!!

Can’t to work together!

contact: jonathan@dogoodmedia.co
full profile: dogoodmedia.co

 
 
 

you can email me anytime at jonathan@dogoodmedia.co