Tokuyama <> DoGoodMedia

video storytelling proposal (Q4 2026)

Proposal Synopsis

Tokuyama is more than a dental materials company. It’s a brand shaping the future of dentistry: helping clinicians transform patients’ smiles, confidence, and lives through innovation like Omnichroma.

In this round Tokuyama is looking for video short and longform content that revolves around dentist educational interviews and restoration procedures.

who am I?

HI! My name is Jonathan Gaurano and creative director of DoGoodMedia. My team and I specialize in story-first short & long form video for brands that want more than impressions.

With over 2.5billion views and hundreds of thousands of dollars in revenues for brands… we are here to create shareable and educational narratives for Tokuyama: content specifically for dentists and their enthusiasts who want to pass this content to other dentists.

what you’ll receive

1. 25 videos: 24 short form videos & 1 long form video

SHORT FORM:

  • 15s–90s videos (Reels, TikTok, YouTube Shorts) designed for dentists, by dentists.

  • Type of videos: 6 restoration | 8 hero | 4 trends | 6 mixed (testimonial to anything above)

  • Content will be built from approved storytelling frameworks.

  • Retrieving content: will include on-sight filming and dentist interviews to repurposing previous Tokuyama long form restoration videos.

  • Content will be a mix of education, product clarity, and real clinician perspective. We will incorporate Tokuyama’s requests regarding the types of questions they want dentists to answer, while creatively developing concepts on our end to facilitate an ongoing posting schedule.

  • I will provide Tokuyama one feedback loop, per video, for both the frame ideation (pre-production) and also the edited finished video (post-production).

  • Reminder: We’re here to optimize your videos for platform trends, follower growth, and retention, while creating content specifically for the dentist niche.

LONG FORM:

  • creating one 8min+ restoration video: scheduling to film this long form video.

2. Weekly Strategy & Creative Development Calls

  • 1× weekly working session (1.5 hours)

  • Ideation, scripting, and pre-production alignment

  • Transparent collaboration and education

  • 6 total hours of 1:1 creative strategy per month

  • maximum of 18 sessions

3. Optimization & Reporting

  • Hook, retention, and performance analysis

  • Strategic iteration based on monthly analytics

4. IP, Confidentiality, & Ownership.

  • Tokuyama Dental shall retain full and exclusive ownership, copyright, and intellectual property rights to all content created under this agreement, including but not limited to all finished videos, raw footage, unused footage, testimonials, educational clips, and any derivative works produced as part of the project.

  • Jonathan Gaurano hereby assigns all rights, title, and interest in such content to Tokuyama Dental for their exclusive, perpetual, and unrestricted use across all media and platforms, worldwide.

  • Any confidential, proprietary, or non-public information shared by Tokuyama Dental during the course of this project shall be used solely for the purpose of executing this project.

how we’ll get this done

1. Pre-Production

  • Receive Tokuyama products to create concepts.

  • Connect with Tokuyama partner dentists to schedule partner and restoration videos

  • Share content calendar, filming plan, and retrieve feedback from point of contact

2. Production

  • Film concepts

3. Post Production

  • Ideas and posts are sent out for feedback and review on a rolling basis.

4. Video roll out & tracking

  • All videos and documents will be organized in a tracked form. see example -> click here

  • We continue with consistent content as a routine is established from steps 1–3

investment

$20,150 for the project

  1. $10,075 deposit

  2. Projection completion: 3 months or less from start date

    • though videos go out as a rollout so videos will be completed through each month…. it will usually roll out as follows below:

    • the first month is pre-production

    • the second month is production

    • the third month is finalization

Thank you!!

Can’t to work together!

contact: jonathan@dogoodmedia.co
full profile: dogoodmedia.co

 
 
 

you can email me anytime at jonathan@dogoodmedia.co